Farmlore began as a blank slate—a new housing community with no name, no identity, and no existing materials. We stepped in from day one to shape the entire brand experience, starting with strategy and naming rooted in story and place.

From there, we developed the full visual identity: logo, color palette, typography, and a tone of voice that felt warm, grounded, and quietly confident. We extended that creative system across every touchpoint—print, web, social, signage, and a deeply narrative-led out-of-home campaign.

The process was highly collaborative and intentional at every stage. We rolled it out across every touchpoint—OOH, web, social, signage, and print—with a focus on narrative and emotional resonance. The result? A brand that felt lived-in from day one and an engagement rate of 75%, far exceeding industry norms. Thoughtful. Human. Effective. Just how we like it.